As part of three-man team, our client was Etsy – an online marketplace that brings together customers and sellers of specifically handmade products. Differentiating unique and bespoke items from the user point of view was key in this project and although Etsy is our client, this project is part of the General Assembly User Experience Design Immersive course.
WHAT I DID
I was involved in the entire UX process in a two week sprint. In the discovery phase, meeting with designers and customers I conducted user interviews, helped form the personas, held card sorting sessions and facilitated the design studio with key stakeholders. In the iterative design phase, I produced wireframes and prototypes from which to test and individually produced the finished UI.