After many year, the Faculty of General Dental Practice (UK) was in need of a complete visual overhaul to bring consistency to the brand’s print collateral. The style needed to be traditional yet forward thinking and represent the gravitas that being at The Royal College of Surgeons brings.
WHAT I DID
I completely rebranded the faculty with a new logo, colour scheme and followed this through with a clean, professional yet modern visual style. This style was applied to advertising, exhibition stands, leaflets and posters. I also typeset complete books, which are considered the standards guidelines for UK dentistry and produced infographics for their Primary Dental Care journal.