Working with a conceptual brief for the department store giant, this was an individual project. Being supplied with a choice of personas, I was tasked with creating a party planner feature that would work alongside the main Selfridges site. It had to be easy and holistic in nature including the planning, purchasing and communications that is involved in creating a great event.
WHAT I DID
Once presented with three very different personas, I choose one primary persona to design for. From this, I researched into the sort of user she was and conducted interviews and task analysis exercises with real-world users to gain deeper insight. From this, I was able to create paper prototypes on which to iteratively design the wireframes.